Welcome to the new Vet Marketing Labs site. The old site was full of errors and problems that I decided to scrap it and start over. I saved the old blog posts and will put those back up shortly.
I’m Dr. Andy Mathis from Elberton Ga. , a small town veterinarian practicing general medicine. Veterinary practice today has its challenges that were not around when I graduated pre-internet. Yes, that makes me an old dude. Those challenges exist because of the internet mostly, and then there are online pharmacies, rescue organizations, big box veterinary care providers, and a changing attitude from the general public concerning veterinary care.
In short, in used to be much easier to educate clients and promote veterinary care. We as veterinarians were seen as the experts. Experts who services were sought out by pet owners.
Around 2001, 800- Pet Meds (bless their heart) started shooting television ads into people’s living rooms with the message “Don’t support your local veterinary hospital who takes care of your pet when they are ill, you should buy from us.”
And so it began. Veterinary Medicine has been trying to adapt ever since.
I started this site back in 2014 . . . not exactly sure how it could be helpful to overcome these challenges and hopefully thrive in today’s economic environment.
In February of this year, 2016, I inadvertently became the poster boy for compassionate veterinary care with a good samaritan case by the name of Graycie Claire. Here’s what I know now. The challenges that veterinarians are facing today can be overcome with some clarity, strategy, know how, and perseverance.
So I am putting this site back together, after having crashed it, with a plan of how it can better help you as a veterinarian to help your pet patients. . . .by getting them in the door.
More details to follow as I finish the pages. If you are NOT on the email list, click over and get your hiney on it.